The Futurist Movement stayed in existence from the years of 1909-1944. It is considered to be the first art movement to be designed and managed like a business. Futurism was close to the world of advertising, and promoted its product to a wide audience.
Futurism was a 20th-century artistic movement that centered in Italy (there was also a Futurist movement in Russia). The movement emphasized speed, energy, power of the machine, and the vitality, change, and restlessness of modern life. Futurism became a major influence on other art movement such as; Dada, Constructivism, and deStijl. It has had significant results not only on poetry but also for graphic designers and how we look at and treat typography today.
Futurism was first announced on February 20, 1909 when the Paris newspaper Le Figaro published a manifesto by the Italian poet Filippo Tommaso Marinetti. Marinetti created the name Futurism because he wanted to emphasize his disgard of the static past and celebrate change, orginality and innovation of the future. Marinetti loved the new technology of the automobileand the beauty of its speed, power, and mevement. This manifesto showed approval for the war (WWI) – it shocked the public.
The Italian Futurist movement was initially a literary movement. The intentions in Marinetti's manifesto was to make his fellow countrymen aware that they have been wearing "Second-hand clothes for too long."
Marinetti along with other artists, wrote other manifestos not only on literature, but on music, dance, performance, painting, and architecture. They also wrote manifestos that dealt with everyday life – food, clothing, etc.
[back to top]
Futurism was an attempt (the first attempt) in the 20th century to reinvent life as it was being changes by the new technologies. Wanting man and machine to basically work as one. At the early stage of Futurism its members included; Balla, Carrá, Severini, Boccioni, and Russolo. These members produced explosive and emotionally charged
poetry that went against syntax and grammar.
Balla BallaBallaBallaBallaBallaBallaBalla Boccioni
Severini allaBallaBallaBallaBaCarrallaB llaBallaBallaBalla RussoloallaBallaBallaBallaBalla
[back to top]
It wasn't unusual to use twenty typefaces with three-four colors on a page – this was used as their expressive power. Noise and speed were the constants that were expressed. Lewis Carroll's Alice's Adventures in Wonderland is an example of expressive type (mouse's tail) from 1866 that influenced the futurist artists.
Fortunato Depero (1892-1960)
Applied the futurist philosophy to graphic design. Depero was influenced by fiturism in 1913, his work included posters, typographic and advertising design. He worked in New York city from 1928 to 1930, while in New York Depero painted, exhibited his work and did some freelance work, including a cover for Vanity Fair. Depero's work had a big influence on the American version of the futurist style.
Design Home | History Home
[back to top]